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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. As a CJA Business Practitioner, you are verifying a report that provides the percentage of sessions per device using calculated metrics. This calculated metric needs to have only whole numbers.
However, it currently reflects decimal values with percent. What could be the probable reason for having decimal values?
Response:

A) Calculated metric has 'Format' as Percent and 'Decimal places' as 0.
B) Calculated metric has 'Format' as Decimal and 'Decimal places' as 2.
C) Calculated metric has 'Format' as Percent and 'Decimal places' as 2.
D) Calculated metric has 'Format' as Number and 'Decimal places' as 1.

2. What is the first step when analyzing campaign performance data in Adobe CJA?
Response:

A) Define Date Ranges
B) Apply Data Filters
C) Assign Campaign Metrics
D) Enable Real-Time Sync

3. You are trying to analyze how long it takes for a customer to make an online purchase. The process from brand awareness to purchase is long (taking multiple days and site visits) and for most customers, they visit your company site from multiple channels before purchasing.
However, you have already analyzed the funnel from first touch to conversion. Instead, you would like to analyze the period between the customer's final site arrival and the purchase.
Which of dimension would be used in the lookback window of an attribution model to answer this question?
Response:

A) Person
B) Session
C) Conversion Time
D) Custom Time

4. A company ran an A/B test on their paid social media messaging, showcasing products from two different categories, with the goal of understanding which product category drove more sales on which platform.
All the ads were tagged with appropriate campaign parameters. The product analyst tasked with assessing test performance has several data views from which to choose.
Which one would best support product category analysis?
Response:

A) The data view with product analytics and email survey data only.
B) The data view with social impressions from all platforms, web analytics data, sales data, and product classification information.
C) The data view with social impressions from all platforms, email send data, web analytics data, and product classification information.
D) The data view with email send data, web analytics data, sales data, survey information, and product classification information.

5. Which settings should be configured when defining a new segment in Adobe CJA?
(Select two.)
Response:

A) Data Ingestion Type
B) Identity Stitching Rules
C) Segment Timeframe
D) Inclusion Criteria

Solutions: